The Internet Real Estate Center's

Dictionary of Internet Marketing Terms

For Internet Marketing Words Beginning with the Letter B

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B2B - business that sells products or provides services to other businesses.

B2C - business that sells products or providse services to the end-user consumers.

Back Button - One of the buttons on the top of a Web browser. It allows you to “go back” to the previous web page that you were browsing.

Bandwidth - The amount of space you have in your hosting package that can be used by visitors to your site. For instance each visitor you get uses up so many bytes when they open your page. You only get so many of these bytes to use each month. - how much data can be transmitted in a time period over a communicationschannel, often expressed in kilobits per second (kbps).

Banner Ad - A form of online advertising where a picture ad is placed on a web page.  The picture ad serves both as a form of branding and as a link to the advertisers website. An online ad on a web page that links to another website or landing page. Banner ads are one of the first methods of advertising on the web. They have different costs depending on how much traffic and page views the website gets, and can cost up to $150,000 per month. Banner ads get their name because they are placed at the top or bottom of a web page, however, they can also be placed on the sides of the website content.

Banner Advertising - A network of site owners participate to exchange or barter banner ads displayed on their sites using a predetermined exchange rate. - a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).

Banner Blindness - the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Banner Exchange - network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

A group of web sites  that display each other’s ad banners in exchange for credits. The more impressions you display, the more credits you receive. The credits are converted into ad spaces for you to display your ad banner on participating websites. This can be an effective way to drive traffic to a website.

Basic Resell Rights - When you get resell rights you are able to sell the product to others, but those buying from you will not be able to sell it.

Beyond the Banner - online advertising not involving standard GIF and JPEG banner ads.

Blog - Blog is a shortened term for “weblog.” Either term refers to a website where entries are made similar to a journal or diary. The entries are presented in reverse chronological order, with the newest entry on top. Although blogs were originally used like a personal journal on everyday events, they have evolved into a multipurpose tool. There are blogs on every topic imaginable, from food to politics to celebrity gossip. Generally, blogs combine the text entries with images, links to other blogs and other related media.

A blog entry consists of five basic components:

• The Title: The main headline of the blog post.
• The Body: The main content of the blog post, which can consist of text and/or photos and video.
• Permalink: This is the URL of the individual post.
• Post Date: The date and time the post was published to the blog website.
• A blog entry can also include comments from readers, categories (commonly called tags) that label the blog entry by subject, and trackback links, which are links toother sites that refer to the blog entry.

Bloggers - Bloggers is the blanket term for anyone that uses a blog to post information on topics that are of interest to them. Becoming a blogger is actually simpler than it might seem. As blogging has grown in popularity, many website offer platforms to quickly and easily create a blog.

Some of the most popular blogging software platforms are Blogger, Livejournal, Typepad, Wordpress and Xanga. These websites will host your blog, generally for free, and provide you with the tools to create blog posts without having to know a lot about software.

Blogging - The act of writing a blog which is short for web log.  It's a user generated website written as a diary or journal.  Subjects for blogging include commentary on politics or current events, recipes, or anything of interest to the 'blogger'.

BMP or bmp - A Microsoft Windows image format. It stands for bitmap. The images you see when Windows starts up and closes, and the wallpaper that cover the desktop, are all in BMP format.

Bookmark - With so many interesting web pages out there, it’s hard to keep track of sites that you want to revisit again and again. Using bookmarks can help you keep tabs on the sites you liked and want to look at in the future. Your Internet Browser will have a tab at the top that says “Bookmarks” or “Favorites.” When you are on a website that you want to bookmark, you can select “Bookmark this page” (or a similar phrase) and your web browser will save the URL information for that site.

Your bookmarks will be stored in the browser in your “Bookmarks” or “Favorites” menu. Normally the bookmarks are stored in chronological order, with the oldest bookmarks at the top of your list. Most browsers offer the option to organize the bookmarks in folders. This makes your bookmarks easily accessible and you can group them together based on topics.

Bounce Rate - The term bounce rate refers to how quickly a visitor leaves a website.  If the bounce rate is fast there is something wrong with the landing page, the qualifications of the visitor or the relevancy of the search term they came in on.  If this is being used to evaluate a pay per click campaign the wording of the advertisement could also effect the bounce rate. 

A brand creates associations and expectations among the products made by a company. The brand is a symbol for all of the information that is connection a company, a product or a service. Branding can include a logo, font selection, color schemes and symbols that work together to create an impression of the values, ideas and personality of the company.

Branding has significant importance in Internet marketing where the competition is huge. Having a noteworthy and unique branding strategy can help companies stand out in the vast online marketplace.

Individuals can also develop a form of personal branding, which can help establish credibility with their online customers and target a specific niche of people.
 
Brick and Mortar - The name for traditional retail businesses with actual buildings. Used in contrast to dot com businesses, which exist mainly online.

Broad Keywords - Keywords which are not specific.  A term such as “Honda cars” is a general or general term.  One such as “used 1989 honda civic” is a specific term. 

In both Google and Overture/Yahoo a term can be marked to have it only appear when the searcher types all the words in or when only one or more terms in the search term are entered.  In the above example: “used 1989 honda civic” if the term is marked as broad match it will appear if the user simply types in “Honda civic”.  

Browser - (see Web browser)

Burstable Bandwidth - a hosting option that allows sites to use the available network capacity to handle periods of peak usage.

Business Hosting - Web hosting geared towards the mission-critical functions demanded by business-class customers.

Business Plan - A business plan is a series of steps listed with all of your goals as to what you are going to do to become successful in your business.

Tip- This is a must have for Internet Marketing. Set out your goals and plans for the present and future for your online business.

Button Ad - a graphical advertising unit, smaller than a banner ad.

Button Exchange - network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

Buzzword - a trendy word or phrase that is used more to impress than explain.

This Glossary of Internet Marketing Terms is

Courtesy of the Internet Real Estate Center

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